RAIDE-JOKERI ALLIANCE
RAIDE-JOKERI PROJECT COMPLETION CELEBRATION

The new Raide-Jokeri light rail line between Espoo and Helsinki was celebrated in style with 700 project team members gathering for a grand closing party at Espoo’s Metro Areena.
 

Noste was selected to produce the event through a highly competitive agency tender process. The winning proposal stood out thanks to persistent sales work, attention to detail, a strong creative concept and a well-structured plan, all delivered within the set budget. According to the client, Noste Productions presentation was precise, professional, and reflected an excellent understanding of the event’s needs.

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“Our concept started with the essentials. This was a once-in-a-lifetime celebration a chance for project members to reconnect after years of collaboration. We wanted to design the event to encourage conversations and meaningful encounters, while also ensuring that everyone, including those attending alone, felt welcome. Even in the offer phase, we focused on creating a warm, human-centered atmosphere rather than presenting cold 3D visuals. Instead, we conveyed the mood through storytelling and evocative imagery. It was amazing to see how much guests enjoyed the evening and how delighted the client was with the result," says Johanna Saarinen, the event’s lead designer at Noste.

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The final event struck a perfect balance between festive and relaxed, supported by host Rudi Rok, tailored décor for the Metro Areena and a headline performance by the Finnish singer, song writer and artist Anssi Kela.